Stories are powerful. Stories are better than statistics or quotes. Stories are what customers; readers and audiences remember and connect with most. Ultimately, stories are the best way to communicate a message.

BUT, you can’t just tell the story. Because that’s not enough. So, when your story is over, don’t just move on to the next story. First, figure out the lesson(s), universal human experience/emotion, practical take home value and Call to Action.

What will your story be?

 

 

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